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Keck Medicine of USC

Keck Medicine of USC is one of only two university-based medical systems in the Los Angeles area. Its internationally renowned physicians and scientists provide world-class patient care at Keck Hospital of USC, USC Norris Cancer Hospital, USC Verdugo Hills Hospital and more than 80 outpatient clinics in Los Angeles, Orange, Kern, Tulare and Ventura counties.

Keck Medical Center was ranked No. 16 on U.S. News & World Report’s 2019-20 Best Hospital Honor Roll and among the top 3 hospitals in Los Angeles and top 5 in California. The hospital also ranked in the top 4 in urology (tie); top 10 in geriatrics; top 15 in ophthalmology, cardiology & heart surgery, gastroenterology & GI surgery and nephrology; top 20 in neurology & neurosurgery; top 25 in cancer; and top 35 in pulmonology & lung surgery.

CRM/Email Marketing Specialist - Public Relations/Marketing - Full Time 8 Hour Days (Exempt) (Non-Union)

Public Relations/Marketing Hospital Los Angeles, California

The CRM and Email Marketing Specialist is responsible for the development, execution and measurement of our CRM and Email Marketing efforts.  This role will leverage data-driven analytics to develop and implement strategies and journeys to drive acquisition and retention of our core consumer segments.  They will partner on our capabilities and processes to deliver personalized campaigns across touchpoints of the consumer, customer and patient experience.


Minimum Education: • Bachelors degree in Marketing, Technology, Science or related Minimum Experience/Knowledge: • 3-5 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing • Demonstrated experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing • Experience with InDesign, Canva, or other design software a plus; HTML and CMS experience (WordPress) a plus. • Experience using CRM/engagement marketing technology, specifically Salesforce Marketing Cloud, to drive business results, including CRM databases • Knowledge of customer segmentation techniques, persona development, and lifecycle management • Experience in marketing analytics and analytics tools such as Google Analytics to measure how CRM is contributing toward business goals • Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teams • Knowledge of customer segmentation techniques, persona development, and lifecycle management • Experience with the entire process of automated outbound and inbound marketing (e.g., lead scoring/nurturing/routing, campaign development and management, landing page and form building and optimization, and reporting/analytics) • Ability to give creative direction for both visual design and copy that results in engaging and on-brand deliverables • Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success • Passion for translating data analytics into action-oriented growth strategies • Collaborative, positive team player with excellent communication, writing and verbal skills as well as being highly analytical. Required License/Certification: • Fire and Safety Certification. If no card upon hire, one must be obtained within 30 days of hire, and maintained by renewal before expiration date (applicable to employees working within City of LA).


REQ20094253 Posted Date: 10/20/2020

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