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The Senior Account Executive for KDFC, San Francisco, is responsible for building, retention, service, and revenue growth of an existing client base of local businesses and arts groups. The Senior AE will effectively generate new underwriting/sponsorship revenue and meet client needs by employing consultative selling techniques and strategies. This position will represent Classical Public Radio station KDFC, selling underwriting/sponsorships in conjunction with digital assets and special events, and contribute to KDFC’s mission and growth by consistently achieving assigned sponsorship revenue goals. Salary plus commission.
Actively pursue and develop new underwriting/sponsorship revenue and accounts utilizing local broadcast, digital, event marketing, and non-traditional assets.
Effectively consult/service/sell and/or expand the utilization of station’s resources with existing assigned clients.
Execute customer focused sales process by becoming proficient in consultative selling.
Consistent generation of a large number of leads and face-to-face appointments.
Sell all underwriting/sponsorship resources of station and obtain rates specified by management.
Achieve or exceed assigned portion of established individual monthly sponsorship revenue goals and overall budget goals by station.
Become a complete sponsorship/underwriting resource for clients, understanding how their customers engage them on a regular basis.
Must become versed in station music positioning and format, talent, demographics, and qualitative characteristics in order to identify the best prospects to activate our listeners to respond to client sponsorship messages and create positive results and renewals.
Share ideas and make positive contributions to management and staff to help formulate evolving sponsorship sales tools.
Must be able to effectively work within the KDFC Classical Public Broadcasting underwriting/sponsorship copy guidelines.
Learn, become proficient and maintain established company utilization standards on the company-issued computer and software programs. Make full contribution to the company’s commitment to establish a meaningful client database and improve sales efficiency and revenue by utilizing an agreed upon CRM system. Assure the electronic client files setting forth all pertinent and necessary information on present and new business clients are kept up to date and maintained in an orderly fashion.
Obtain necessary credit information, properly complete, appropriately sign and obtain approval on all underwriting sales contracts and collect past due amounts from underwriters in conformance with station policy in a timely manner.
Provide own reliable transportation and maintain a valid driver’s license and proven ability to safely drive personal vehicle without exposing the company to serious liability risks.
Exempt; At-Will Employment
Combined experience/education as substitute for minimum education
Combined education/experience as substitute for minimum experience
Minimum Field of Expertise:
Outside sales and/or broadcast/media
5 years outside sales and/or broadcast/media, with a consistently successful track record of exceeding sales goals
Outside sales and/or broadcast/media
2-5+ years of outside sales experience, preferably with exposure to media or broadcast/digital sales.
Experience prospecting and cold-calling into various local business categories with a recent and/or consistent track record of success.
Must be highly organized self-starter that can be accountable to management and performance goals while working independently.
Support company’s mission and core values. Work in compliance with company policies and procedures.
Strong written and verbal communication skills.
Maintain a positive and cooperative rapport with staff, management and clients.
Project an appropriate professional appearance and demeanor.
Cover letter and resume required.
POSITION OBJECTIVE: The Senior Account Executive for KDFC, San Francisco, is responsible for building, retention, service, and revenue growth of an existing client base of local businesses and arts groups. The Senior AE will effectively generate new underwriting/sponsorship revenue and meet client needs by employing consultative selling techniques and strategies. This position will represent Classical Public Radio station KDFC, selling underwriting/sponsorships in conjunction with digital assets and special events, and contribute to KDFC’s mission and growth by consistently achieving assigned sponsorship revenue goals. Salary plus commission.