Digital Marketing Manager

Digital Marketing Manager
University of Southern California | Rossier School of Education
Los Angeles, CA

*This position is located on the UPC campus and has a hybrid work schedule.

Summary of position
The USC Rossier School of Education seeks a mission-driven Digital Marketing Manager to join
its dynamic marketing team. Reporting to the Senior Manager of Marketing, this role is pivotal
in crafting and executing a comprehensive marketing strategy that drives student enrollment.
The Digital Marketing Manager will spearhead inbound marketing initiatives, orchestrating
content and strategies across various digital platforms to optimize audience engagement and
conversion. This includes but is not limited to consumer-facing web content, campaigns, social
media marketing, SEO, SEM, and other user-engaged copy.

Who you are
We’re looking for an enthusiastic self-starter who thrives on creating elevated digital properties
that delight and inspire target audiences to engage with us. You understand how brand and
acquisition are interrelated and how to leverage each to support the other. You enjoy working
cross-functionally with CRM managers, recruiters, web devs, communications, vendors, and
faculty to ensure an elevated prospect experience through all phases of the recruitment life
cycle. Ideally, you have experience with acquisition marketing best practices and a few years in a
higher education environment. You’re looking for an exciting and challenging opportunity to
grow a variety of skill sets and contribute to a mission-driven organization.

Essential Duties and Responsibilities
Content Creation and Management
● Support the marketing and business needs of USC Rossier by assisting and executing a
strategic marketing plan based on empathy with target audiences.
● Collaborate with cross-functional teams to develop a digital content calendar aligned
with broader communication objectives.
● Oversee all aspects of paid marketing efforts, working closely with external vendors.
● Manage touchpoints on digital channels and leverage analytics to establish KPIs.
● Provide insights and recommendations for short and longer-term optimizations to
improve content performance and conversions (e.g. A/B Testing).
● Drive website enhancements to create engaging digital experiences for target audiences.

Vendor and Project Management
● Assist in the selection and management of marketing agencies.
● Cultivate relationships with internal and external marketing professionals and vendors
(designers, photographers, advertising representatives, etc.).
● Assist in managing our primary vendor’s marketing efforts through collaborative thought
partnerships to achieve marketing goals.
● Monitor schedules, production, and distribution arrangements and other details to
ensure timely completion and quality control of marketing activities and publications.
● Administers marketing budget(s), as assigned.

Qualifications:
● Bachelor's degree in a related area of study to marketing.
● 3-5 years of marketing experience in higher education or working in digital marketing
across various platforms.
● Experience creating and managing paid campaigns across a variety of channels.
● A foundational understanding of how to create and optimize paid campaigns across a variety of platforms.
● Solid understanding of SEO, as well as emerging digital content, marketing, and audience acquisition practices; basic understanding of HTML and web publishing.
● Experience managing a content calendar.
● Eye for compelling and strategic creativity. Ability to inspire creatives to bigger ideas and
generate some ideas on their own.
● Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google
Keyword Planner), and web marketing (ie. Google Analytics).
● Thorough knowledge of marketing and business management. Knowledge of the
principles, practices, concepts and methodology of marketing. Demonstrated verbal and
written communication skills.
● Strong interpersonal communication skills, the ability to maintain effective working
relationships with clients, co-workers, and vendors, and excellent decision-making,
time-management, and planning skills.
● Administers assigned budget.
● The scope of work can be completed in a hybrid work schedule. This means time in the
office will be used to complete essential on-site tasks and to have meaningful
interactions with staff members, students and the Rossier/USC community. A schedule
will be agreed upon between you and your supervisor and is subject to change based on
business needs and work performance. There will be a dedicated office space that is
shared by you and other members of your team.

REQUIRED DOCUMENTS: In order for your application to be considered, you must attach a cover
letter and resume.

The annual base salary range for this position is $90,000-$95,000. When extending an offer of
employment, the University of Southern California considers factors such as (but not limited to)
the scope and responsibilities of the position, the candidate’s work experience,
education/training, key skills, internal peer equity, federal, state and local laws, contractual
stipulations, grant funding, as well as external market and organizational considerations.

Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum education Minimum Experience: 3 years, Combined education/experience as substitute for minimum experience Minimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.