Marketing Projects Manager, Graduate and International Programs

The University of Southern California (USC), founded in 1880, is located in the heart of downtown LA and is the largest private employer in the City of Los Angeles. As an employee of USC, you will be a part of a world-class research university and a member of the “Trojan Family,” which is comprised of the faculty, students, alumni and staff that make the university what it is.

As a member of the USC Gould School of Law’s Graduate & International Programs Office, the Marketing Projects Manager will play a central role in the marketing, promotion, advancement, and growth of our integrated graduate and undergraduate programming, which encompass online, hybrid and residential modalities. Working closely and collaboratively with the Gould admissions and advising teams, as well as the associated marketing and recruitment teams, this position plays a lead role in outreach and marketing efforts; oversees day-to-day promotional activities; conceptualizes, designs and implements digital ad placements and visual content; engages with key partners and stakeholders; and develops content, strategy and messaging backed by data-driven insights and analysis.

In addition, the Marketing Projects Manager contributes as a vital lead for new initiatives and launches. This position helps shape the organizational direction of the graduate programs’ cross-discipline content, design, messaging, and CRM operations from a marketing perspective – from identifying insight-driven needs to building comprehensive email strategy and campaigns and seeing them through their execution.

Successful candidates will have excellent written and verbal skills, including hands-on content development experience; an eye for design and new media opportunities; digital strategy experience; reporting analysis experience; and experienced at consulting with organizational leadership. The Marketing Projects Manager will report to the Graduate & International Programs Office Marketing Specialist.

Responsibilities

• Works cross-functionally to support graduate and undergraduate marketing initiatives that drive growth across graduate programs for the law school

• Actively contributes to the development of marketing and recruitment goals, objectives and strategic plans. Assists in determining target markets and audiences

• Develops deliverables, materials and reporting on overall strategy, KPIs and performance impact for online and undergraduate program marketing, in consultation with staff leads and key stakeholders

• Takes leadership and ownership of marketing mix including copy and design for digital and traditional advertising, web marketing, collateral, partner success deliverables, videos, lectures/webinars, social media, thought leadership, press releases, etc.

• Manages day-to-day marketing operations, implementing the planning, scheduling and coordination of campaigns to align with marketing strategies to drive goals forward

• Ensures consistency and integration across all messaging platforms

• Develops strong cross-functional relationships as a solution-oriented team member, including vendor management

• Collaborates with various G&IP program leads to ensure team-oriented synergy across marketing efforts and law school directives

• Provides insight and recommendations for digital content refreshes and strategy improvements

• Help guide strategy for content development aimed at increasing brand affinity and driving measurable engagement

• Analyzes and evaluates data reports, current market trends, competitor campaigns and internal analytics to inform marketing performance and decision-making

• Assists with final exam administration and proctoring at the end of the Fall and Spring semesters and commencement each year

• Perform other related duties as assigned or requested; the university reserves the right to add or change duties at any time

Stakeholder Engagement:

• Works closely with vendors on marketing, advertising, and other graduate projects and launches; offering strategic input and recommendations

• Serves as key liaison with partners across USC and external audiences to elevate awareness and promote high-priority graduate programs

• Provides insights into revenue-driven initiatives and maintains accountability for marketing efforts

• Gathers and presents performance data to key stakeholders to support enrollment goals

Qualifications

Experience:

• 5+ years of professional experience in digital marketing, with increasing responsibilities related to project management, strategy, data analysis, reporting, content creation and marketing support, including management of multi-layer campaigns 

• Experienced in managing digital content – including website, social channels, advertising creative, CRM platforms, SEO

• Experienced in working across teams on multiple projects, both as a collaborator and individually

• Experienced in consulting high-level leadership on strategies and best practices

• Experienced in higher education setting and promoting academic programs

Skills:

• Proficient in written and visual content creation — using Adobe suite and Canva — to engage prospective students and to market products

• Advanced market analysis research and performance reporting

• Strong understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role

• Complex project management, including managing/meeting deadlines and budget tracking

• Balances complex long-term initiatives with time-sensitive urgent requests

• Strong written and verbal communications, including delivery of presentations

• Ability to supply creative ideas and concepts to improve marketing campaigns and deliver impactful results

• Critical thinking and complex problem solving

• High level of professionalism and attention to detail

• Ability to manage multiple projects concurrently, balancing complex long-term initiatives with time-sensitive urgent requests

• Marketing automation software experience preferred

• Google Analytics experience preferred

Education:

• A graduate degree is preferred

ATTENTION:  Applicants must upload a cover letter and a resume to be considered for this position.

The annual base salary range for this position is $89,635.64 - $104,000. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

Learn more about our benefits and perks here: https://employees.usc.edu/benefits-perks/

Equity, diversity, inclusion, opportunity and access are of central importance to the Gould School of Law (Gould). Gould holds a unique position in society, and within the university, as every aspect of these principles are influenced by and can be protected through legal rules and institutions. At Gould, we are proudly committed to maintaining a community in which each person respects the rights of others to live, work, and learn in peace and dignity, to be proud of who and what they are, and to have equal opportunity to realize their full potential as individuals and members of society.

Minimum Education: Bachelor's degree Minimum Experience: 5 years Minimum Field of Expertise: Administrative or project administration experience.