Adjunct Instructor, Brand Purpose Communication

The M.S. in Public Relations Innovation, Strategy and Management (MSPRISM) online program at the University of Southern California’s Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the course PRSM 550 – Brand Purpose Communication. This course explores best practices for brand communication, social issue engagement and advocacy, value alignment, guiding stakeholders on purpose communication and planning purpose-led campaigns or projects. In this course, the Adjunct Lecturer will teach students how to:

· Evaluate the authenticity and relevance of a purpose campaign.

· Convince internal stakeholders of the rewards of brand purpose communication.

· Develop a strategic plan for an authentic purpose-led campaign that aligns with organizational goals and a desired societal impact.

· Integrate purpose communication best practices into a multichannel strategic plan for an authentic purpose-led campaign.

· Execute an element of a strategic multichannel plan for an authentic purpose-led campaign.

Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience, particularly online teaching experience, is desirable. For some courses, outstanding professional experience may be substituted for academic credentials.

The hourly range for this position is $37.88 – $46.96. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, federal, state and local laws, contractual stipulations, as well as external market and organizational considerations.

USC reserves the “Adjunct” appointment for faculty teaching less than full-time at USC, who are employed full-time in a primary profession or career elsewhere. Adjunct faculty typically teach only one course per year, but in exceptional cases, may teach one course per semester, if approved by the dean.

USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying. 

Applicants should send a letter describing their background, interests and areas of expertise, and an up-to-date resume or curriculum vitae through the Careers at USC website.